The Investor Coaching Show with Paul Winkler

Propagandist Uses War-Time Strategies on American Consumers

Marketers work hard to manipulate your opinion of health and prosperity largely because of a man named Edward Bernays. Today, Paul shares a video about Edward Bernays, Sigmund Freud’s nephew, who worked hard after WWII to sell products to American consumers through manipulation and psychology. Listen along to hear how Bernays’ propaganda principles have shaped advertising and modern life in the United States for the last 80 years. Later in the episode, Paul shares that most of the companies and cryptocurrencies closely associated with President Trump are in a huge slump, which illustrates why you can’t use politics to predict the future and make a profit. 

Want to cut through the myths about retirement income and learn evidence-based strategies backed by over a century of data? Download our free Retirement Income Guide now at paulwinkler.com/relax and take the stress out of planning your retirement.

Investing and Sports Betting on the Same App. How Did This Happen?

Americans for decades have learned about investing in school through a game that puts gambling at the center of the process. Fast forward a few generations, and companies like Robinhood have taken over the industry, offering both investing and sports betting on the same platform. Listen along as Paul explains that when you truly invest, you should be able to look at market benchmarks to measure your success, but when you gamble, you are stuck comparing the odds on different games at the casino, where the house always wins. 

Want to cut through the myths about retirement income and learn evidence-based strategies backed by over a century of data? Download our free Retirement Income Guide now at paulwinkler.com/relax and take the stress out of planning your retirement.

Learning a Lesson From the '90s About Betting on AI

Each time we seem to be on the brink of a technological paradigm shift, investors flock to bet on the companies that are vying to win the technological race. Today, Paul reminds investors what happens when you try to bet on winners and losers and let greed enter the investing process. Listen along as Paul explains why AI has the potential to make all investors profit, but could really hurt the few investors who forget that none of the top 30 tech companies in 2000 made it to 2025 in the same position. 

 

Want to cut through the myths about retirement income and learn evidence-based strategies backed by over a century of data? Download our free Retirement Income Guide now at paulwinkler.com/relax and take the stress out of planning your retirement.

This Is How To Move From Anxiety to Confidence

Paul shares that people who experience the most stress in life tend to focus more on the outcomes than on the process. Today, Paul talks about why happiness is more difficult to achieve the more you chase it. Listen along to hear why Paul believes that controlling what is in your control and focusing your attention on daily tasks and pleasures turns your brain from a place of anxiety to a place of confidence. Later in the episode, Paul talks about the most powerful parts of your brain and how you can use them to start taking small steps that will make your life better.

Want to cut through the myths about retirement income and learn evidence-based strategies backed by over a century of data? Download our free Retirement Income Guide now at paulwinkler.com/relax and take the stress out of planning your retirement.

What Happens if You Put Tax Benefits Before Everything Else

Who wants to pay more taxes than they should to the government? No one. Today, Evan and Paul talk about taxes and why companies use your desire to pay less in taxes to push you into investment vehicles that might actually cost you more in the long run. 

 

Want to cut through the myths about retirement income and learn evidence-based strategies backed by over a century of data? Download our free Retirement Income Guide now at paulwinkler.com/relax and take the stress out of planning your retirement.

"Fiduciary" Is a Marketing Buzzword in an Industry Full of Loopholes

Evan shares an ad from a company that features a concerned investor trying to determine if they need a fiduciary for their investments. Paul and Evan break the illusion by sharing just how easy it is for the industry to lure people in with the term fiduciary and then hide behind loopholes and confusing disclosures. Fiduciary is supposed to mean someone who acts in your best interest, but the standard is not high enough. 

 

Want to cut through the myths about retirement income and learn evidence-based strategies backed by over a century of data? Download our free Retirement Income Guide now at paulwinkler.com/relax and take the stress out of planning your retirement.

Gold, the U.S. Dollar, Real Estate, and Stocks. What Makes Them Worth Anything?

Today, Paul and Evan continue a conversation about what makes gold valuable and why so many investors believe it’s a strong investment. The two advisors then expand on the idea to discuss currencies, real estate, and stocks. How does the market decide what something is worth, and why does Paul exclude some popular commodities from his portfolio?

 

Want to cut through the myths about retirement income and learn evidence-based strategies backed by over a century of data? Download our free Retirement Income Guide now at paulwinkler.com/relax and take the stress out of planning your retirement.

The FED’s Job Is To Provide a Stable Currency. Are They Doing a Good Job?

Today, Paul and Evan share some commentary on the U.S. Federal Reserve and why its job is to create a stable currency, not a zero inflation economy. Listen along to learn about the history of the Federal Reserve and about how inflation can actually be a useful tool in the U.S. economy. Later in the episode, Paul shares why he doesn’t include gold as an investment in any investment portfolio.

Want to cut through the myths about retirement income and learn evidence-based strategies backed by over a century of data? Download our free Retirement Income Guide now at paulwinkler.com/relax and take the stress out of planning your retirement.

A Legacy of Excellence: Warren Buffett’s Final Stockholder Letter

Warren Buffett is a brilliant business owner with a long history of buying companies and learning how to provide value. This year, he released his final letter to stockholders, focusing not on his investing success but on the people who have had the greatest impact on him and the gratitude he has for all those who have worked with him and contributed to his success over the years. Listen along as one of the world’s most successful investors shares all the things that are more meaningful to him than money. Later in the episode, Evan shares an article about people who are constantly trying to maximize their portfolio and when it’s time to stop tweaking.

 

Want to cut through the myths about retirement income and learn evidence-based strategies backed by over a century of data? Download our free Retirement Income Guide now at paulwinkler.com/relax and take the stress out of planning your retirement.

Enjoy Your Holidays. Knock Out This Financial Checklist for the End of 2025

Today, Evan shares a list of important items to consider before the holiday season ramps up and most people scramble to complete their end-of-year financial planning. Whether you are newer at investing or have been in retirement for many years, listen along to hear how to ring in the New Year with confidence around money and investing.

 

Want to cut through the myths about retirement income and learn evidence-based strategies backed by over a century of data? Download our free Retirement Income Guide now at paulwinkler.com/relax and take the stress out of planning your retirement.